Fitness equipment leader cuts delivery time to customers in China from months to days.

Challenge

A patchwork of informal distributors and resellers was not keeping pace with demand. Brand experience was deteriorating, hampering sales.

Solution

Importing, regional warehouses, inventory management, a company-branded inside sales and support team, a Chinese website, e-commerce in top retail channels, payment options, and more.

Results
  • Cut delivery time to end customers from months to days
  • Achieved 95%, 5-star customer satisfaction
  • Exceeded plan for 5 years with over 100% sales growth year on year – a trend that is forecasted to continue
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